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While this page continuously grows in terms of content and scope, for now we list how online advertising is carried out on the Net.

• Advertising and the Website Owner

With the growing popularity of personal websites and blogs, advertisers are rushing to give web owners/publishers various options make money through advertising.

Advertisers can either sell banner ads or text ads on their sites/blogs. Here are some of the market places for finding advertisers for text links:
BidVertiser
TextLinkAds
OIOPublisher

While, Google Adsense , AdBrite Marketplace , and  Yahoo Publisher Network  , are some networks that offer both text as well as banner advertising.

To add more, a broader outlook might suggest that, advertising also helps judge the quality of the content on the website or blog. Just like better content increases visitors, advertisers and traffic, having big brands advertising on your site is a lovely bait to attract even bigger names and bigger money. This is not a well documented claim; still the logic of it certainly seems to work over a period of time.

Online Advertising and the Advertiser

No firm can afford to miss out on the scope and reach of online advertising in today's times. Online advertising works primarily in two ways for advertisers.

1. Search Engine Traffic and Optimization -
This is predominantly used by advertisers who run an online business, or any venture carried out primarily through their Website(s). Such advertisers should predominantly look for per click advertising, or text based advertising. This way they optimize themselves through valid links on numerous popular websites or blogs and improve their page ranking and back-link count, not to mention the sponsored view in search results. Advertisers can approach the following agencies to meet various website and blog publishers.

• BidVertiser - Place your ad on thousands of sites. Get $20 in FREE clicks
• The AdBrite Marketplace
• Using Text Link Ads to reach thousands of Bloggers
• Google Adwords - One just can't neglect Google

2.Brand Promotion -
Online advertising for brand promotion is used less by advertisers in comparison to advertising based on click throughs and actual sales. This is primarily because the results of branding are not instant and not quantifiable for effectiveness. However, the value cannot be undermined by any means. Online advertising for branding involves a lot more skill and vision from the part of the advertiser, to research and select the right avenues for promotion. This sort of advertising is recommended to those businesses which go beyond CTRs and ROI of advertising and are willing to be patient about the results of their campaign. 

While scouting for places to advertise in such a manner, advertisers usually look for websites that have a huge reputation and sites which have influential people among their visitors or members, besides giving better visibility to their ads without having to fight for eyeballs.

Blogs
Though it cannot be termed as genuine advertising on the Web, blogs most certainly falls under one of the most practiced forms of promotion. Popular bloggers have a huge readership and subscriber base, and getting a mention on any of the more popular ones gives a huge impetus to the product or business's promotional activities. Influential bloggers writing a review on a certain product has a lot of impact on the publicity of any product. Advertisers can pay bloggers to write a review on their product or business to generate the buzz needed.